Complementary Product Pricing and Service Cooperation Strategy in a Dual-Channel Supply Chain
نویسندگان
چکیده
منابع مشابه
Service Cooperation Incentive Mechanism in a Dual-Channel Supply Chain under Service Differentiation
An incentive mechanism about service effort provided by the manufacturer in a dual-channel supply chain is studied under asymmetric information. The principal-anent models are developed for asymmetric information and symmetric information, and then the optimal fixed payment and the optimal profit sharing ratio are obtained. In contrast to the case under symmetric information, the conclusion imp...
متن کاملService Cooperation Policy in a Dual-Channel Supply Chain under Service Differentiation
A service collaboration decision problem in a dual-channel supply chain is studied with the service level and the customer’s acceptance of the Internet channel is taken into consideration. Then the Stackelberg decentralized decision model and the centralized decision model are developed for two settings that the retailer provides the same service level in both channels or not. The conclusion im...
متن کاملPricing and service decisions in a dual-channel supply chain with manufacturer’s direct channel service and retail service
This paper studies pricing decisions and service decisions of a product in a dual-channel (i.e., the traditional retail channel and direct online channel) supply chain consisting of one manufacturer and one retailer. We consider two types of channel pricing decisions (i.e., consistent pricing and inconsistent pricing) in the scenario which the manufacturer holds more bargaining power than the r...
متن کاملGame-Theoretic Approach for Pricing Decisions in Dual-Channel Supply Chain
In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decent...
متن کاملEqual Pricing Strategies in a Dual Channel Supply Chain
In this article, equal pricing strategies are studied in a dual channel supply chain where a manufacturer sells to a retailer as well as to consumers through a direct channel according to the assumption that the manufacturer commits setting the same retail price as the traditional channel to reduce the channel’s conflict. The authors first analyze the effect of different pricing strategies on t...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Discrete Dynamics in Nature and Society
سال: 2020
ISSN: 1607-887X,1026-0226
DOI: 10.1155/2020/2314659